amika forget frizz anti-frizz shampoo | smoothing, humidity protection, up to 72 hour frizz control

• for medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.
• lock in moisture + lock out frizz for 72 hours,* starting in the shower. *clinically proven for up to 72 hours.
• this smooth-sealing wash care duo visibly reduces frizz by up to 74% for 72 hours* while giving strands some lightweight hydration. *clinically proven for up to 72 hours.
• forget frizz is formulated with extended humidity shield technology for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.

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